Philip Morgan and Liston Witherill head offline each Hump Day by talking about how to build, improve, and grow a thriving consulting practice. They might sprinkle in a lil' talk about music, too.
Being a guest on someone else's podcast is a great way to get your message out to the world and a new audience. But being a great guest doesn't come automatically. Check out our tips for being a great guest, and learn from our past mistakes!
Here's quick rundown of a few things we cover in the podcast, and you should keep in mind the next time you're on a podcast:
- Have your story nailed
- Know the basic bullets of what you want to cover
- Understand how to be valuable to the host and their audience
- Be clear about your goals and why you're doing the podcast
- Have a decent mic to up your audio quality game
- Have your origin story nailed
- Have a point of view
- Say 5 things when you have 5 things to say
- Know what the host wants
- Pick up on the cues that the host gives you
- Can you take a hint?
- Be clear about why you're doing it
- Make your promotion easy to get
- Limit your calls to action
- Audio quality
Getting started with content marketing. What 4 to 6 channels should you experiment with and how should you approach those initial experiments?
Running a business is HARD work, and you need a break from it every day. Having a hobby can help you get your mind off of work for a bit and reset - we'll share ours.
Are you interested in getting away from done for you work, and instead deliver coaching or a hybrid service model? Liston and Philip talk about how they did it, and why.
In this episode, you'll hear about Liston's new podcast launch, hear the hard numbers, and know why his dream car is a minivan.
Scaling your revenue can't be done by scaling up your time. How do you separate the two? In this episode, you'll learn options for scaling your impact and revenue without spending every waking moment in your business.
Do you want to increase exposure? Let's discuss how to approach paid acquisitions.
The way you sell your courses, workshops, and group coaching programs can have a big effect on your business, and the people you coach. We'll discuss the pros and cons of the dominant models: open cart and rolling enrollment.
Do, think, and act. In this episode, Liston discusses foundational skills you can practice to reach success in sales.
Wondering how to specialize your business, but you're not sure where to start? In this episode, Philip breaks down the foundational skills you can practice to begin the specialization process.
Ready to push yourself to grow with some stretch goals? Hold now, let’s not get too crazy. In this episode, we’ll talk about setting stretch goals without going overboard.