Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Wednesday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.
The "direct" in direct response typically calls for aggressive calls to action, long sales pages, and psychological and sales tricks. It kind of "dumbs down" the CTA. For example: click this big giant loudly-colored and styled button.
Brand marketing says, "you're smart enough to find us."
There's a smart fusion between the two, and we discuss what that is.