Philip Morgan and Liston Witherill head offline each Hump Day by talking about how to build, improve, and grow a thriving consulting practice. They might sprinkle in a lil' talk about music, too.
Being a guest on someone else's podcast is a great way to get your message out to the world and a new audience. But being a great guest doesn't come automatically. Check out our tips for being a great guest, and learn from our past mistakes!
Getting started with content marketing. What 4 to 6 channels should you experiment with and how should you approach those initial experiments?
Running a business is HARD work, and you need a break from it every day. Having a hobby can help you get your mind off of work for a bit and reset - we'll share ours.
Are you interested in getting away from done for you work, and instead deliver coaching or a hybrid service model? Liston and Philip talk about how they did it, and why.
In this episode, you'll hear about Liston's new podcast launch, hear the hard numbers, and know why his dream car is a minivan.
Scaling your revenue can't be done by scaling up your time. How do you separate the two? In this episode, you'll learn options for scaling your impact and revenue without spending every waking moment in your business.
Do you want to increase exposure? Let's discuss how to approach paid acquisitions.
The way you sell your courses, workshops, and group coaching programs can have a big effect on your business, and the people you coach. We'll discuss the pros and cons of the dominant models: open cart and rolling enrollment.
Do, think, and act. In this episode, Liston discusses foundational skills you can practice to reach success in sales.
Wondering how to specialize your business, but you're not sure where to start? In this episode, Philip breaks down the foundational skills you can practice to begin the specialization process.
Ready to push yourself to grow with some stretch goals? Hold now, let’s not get too crazy. In this episode, we’ll talk about setting stretch goals without going overboard.
Let's break it down on how to effectively Serve and Not Sell, and how to know when to take it to the next level.
You're an expert, and that's why you sell your consulting services and expertise. But what about other areas where you're a bit...less confident. How can you start to build confidence? We'll break it down in a simple three-pronged model.
Marketing is tough to do when you don't have time. How do you do it? The first thing is you have to do is become more profitable. We'll tell you how.
Making big changes in your business takes a lot of time! But if you want to make meaningful changes that will have a long term positive impact on your business, you have to allocate the time. Where do you find it? We have some suggestions.
Every now and again, we talk to people who think generalizing is specializing. It’s not, but it has it’s own benefits. It’s just not specializing, and we’ll tell you why.
Scared to pick an ideal client? You're not alone! But there are so many benefits to picking an ideal client, and we'll tell you why.
Should you create a podcast? We have some thoughts to share...
Have you noticed that everything you do to generate leads becomes more difficult and less successful every year, month, and week? We have too, and we have a suggestion for you.
Personal branding and self-promotion feels awkward and terrible. What if instead you were promoting something outside yourself?
Is it possible to talk too much and fall out of the good graces of a client? Or to talk yourself right out of a project when you could've been quiet instead? Philip and Liston weigh in.
Want to know how to rapidly develop expertise to deliver value? So do we! Philip recently collected 52 separate ideas, and we discuss the gems.
We talk about "value" all the time in consulting. We say things like "the best way to make more money is to deliver more value." But what is value? Join us as we attempt to create a value equation that you can use to know which levers to pull in your business, and deliver more (you guessed it) value to your clients.
Are you ready to flip the switch and enter hyperspace? Errr...hyper mode? Philip writes a daily email, and Liston writes a daily blog...but why do it? The benefits have been much bigger than either of us thought. Tune in to hear why.
What is marketing, and can you give away too much of it? In this meandering conversation, Philip and Liston define marketing as they know it for consultants, and where to draw the line in giving away too much.
Philip's going to embark on growing his LinkedIn network to promote his message and content. Liston gives him advice. Mild shenanigans ensue.
Are you thinking about making a big change in your business, but not sure how to think about the risk it involves? If so, the timing is perfect for this podcast. If not, please still listen. We love you anyway.
Are you using the placebo effect to boost your business AND your clients' experience? Asked another way, are you lessening the impact of your work and your income? Maybe so, and we'll tell you why.
If you're building a long-term, standout business, is profit a lagging indicator? How much can you expect now, and how long do you have to wait for the big bucks! We got opinions if not answers.
Using LinkedIn to get more leads for your service business is ALL THE RAGE. But does it work? Liston's been running "The LinkedIn Experiment" to find out, and he'll tell you everything he's learned after racking up tens of thousands of views.
Delegating parts of your business can be a chicken or egg problem, but you have to build the chicken before you can get to the egg. If that doesn't make sense...we don't get it either. But you'll learn what you can delegate, what you can't, and what you need to be a complete consulting business owner.
How much time should you spend with clients and followers? And how much do you need to work hard vs. work smart? It ain't easy, but we got answer for ya.
Should you start a podcast? Well, are you ready for the commitment, time, and long slog that it takes to run it??? Whether it's a podcast or some other long-term marketing project, it's hard to know whether you should start. We have the answer.
A listener asked: "do I lose the authority I built if I decide to change my focus? Is my time wasted?" We'll tackle this, plus more existential considerations. Buckle in.
Ever wondered if you need a fancy website, an email list, marketing automation, or other such accouterment of freelancing and consulting? We'll walk you through when, and how much of it, you need. Maybe you don't need any at all. Just listen, okay?
Marketing and lead automation is all the rage, but do you have to talk to humans to sell high ticket services?
Want to start selling advice instead of consulting work? We got your back. Philip shares his experience, and Liston describes what it's like to get started.
It's never too late to set goals for your business. Compare and contrast how Philip sets loose goals, and Liston sets super tight and inflexible goals. If you're a Solopreneur, you gotta listen to this one.
So you want to build up your leads, or even your very own audience. Which ideas will stand out in the marketplace, and which are totally generic?
This time we'll give you the skinny on what to do to connect with influencers, put Philip in the hot seat about how he'll do it, and reveal three more concrete examples to show you it's done.
How to connect with an influencer...and what is an influencer, anyway?
Positioning is one of the most powerful ways to get noticed, be remembered, and generate leads for your business. We'll tell you how to do it, even if you're a total novice.