Mechanical Lead Gen
If you were to start building your authority today, how would you do it?
Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material
What happens when trust declines?
L - What I did then, What I'd do today
Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized
Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing
Email Newsletters Are Dead
(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.
Should Philip buy ads to promote his workshop?
Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.
We are really talking about one manifestation of a larger issue, which is the oversupply of information on the Internet, and how moving to a new format that you may have just started hearing about is not going to save you from having to deal with the fundamentals of figuring out how to create subscriber value.
That was a fun episode for us!
Content is Dead
Liston likes to tilt at windmills. One of his favorites is trying to get Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.
Learnings From a Productized Service
Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends.
The first trend we have something to say about today is content.
Selling Pain vs Aspiration
Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.
Approaches to Email Marketing
In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?
Designing and Running an Online Event
This episode is a fast-and-loose overrview of various approaches to email marketing.
Offline featuring Tom Critchlow (Part 2)
Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?
Offline featuring Tom Critchlow
Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.
Structuring expertise into IP (#1 in what might become a series)
Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning,
Philip's recent awakening to the fact that he's not as empathetic as he likes to think he is
Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.
All Sales is Becoming Marketing
Philip is not actually as empathetic as he thinks. Or is he?!?!
Jeb Blount: how to be a great podcast guest
At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.
Coffee is for Closers: Why Closing is Overrated
Philip has gone on record saying you shouldn't try to emulate superstar performers. HOWEVER, you can learn a lot from way-above-average performers.
Liston recently interviewed Jeb Blount, and this brush with greatness led to some interesting lessons we discussed in today's episode.
Closing is overrated. But that doesn't mean you can skip it. You do need to understand some context.