Mechanical Lead Gen

Philip's Message

Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

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Philip Morgan
What happens when trust declines?

(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.

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Philip Morgan
Email Newsletters Are Dead

Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

We are really talking about one manifestation of a larger issue, which is the oversupply of information on the Internet, and how moving to a new format that you may have just started hearing about is not going to save you from having to deal with the fundamentals of figuring out how to create subscriber value.

That was a fun episode for us!

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Philip Morgan
Content is Dead

Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends.

The first trend we have something to say about today is content.

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Philip Morgan
Learnings From a Productized Service

Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.

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Philip Morgan
Jeb Blount: how to be a great podcast guest

Philip has gone on record saying you shouldn't try to emulate superstar performers. HOWEVER, you can learn a lot from way-above-average performers.

Liston recently interviewed Jeb Blount, and this brush with greatness led to some interesting lessons we discussed in today's episode.

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Philip Morgan